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Lego rig-1

1977 Lego Model of Shell Oil Rig.

There is concern anew over the decades-old partnership between Lego and Shell Oil. Shell is a major player in the growing efforts to exploit Arctic resources as shipping lanes open due to Arctic melt. See: EarthDesk August 8, 2013.

Greenpeace is leading an effort to convince Lego to abandon the partnership, and has produced a video to deliver the message, “Shell is polluting our kids’ imaginations.” The video is below. A link to the Greenpeace campaign is here.